How Much Are Cole And Savannah LaBrant Worth?

Publish date: 2024-05-03

According to Naibuzz, the LaBrants have an estimated net worth of $12 million. To date, their YouTube page has accumulated over 4 billion views with an average of 3 million views a day, which should generate around $15,000 per day — or $5.5 million per year from monetization on their videos. And that's before sponsored content. Meanwhile, daughter Everleigh's net worth is $2.2 million on her own, according to the Daily Mail. She was one of 2019's highest-paid YouTube stars based on her own much smaller channel. So you do the money math.

Savannah and Cole LaBrant haven't been strangers to controversy, however. According to NBC, in 2019, the couple shook audiences and their own daughter with their cruel April Fools' prank, telling Everleigh their dog, Carl, was going to have to find a new home. The distasteful, since-removed video was titled "We Have To Give Our Puppy Away ... Saying Goodbye Forever" and received its fair share of backlash.

The couple, who lives in California, also found themselves in hot water last year when they faked an evacuation amidst the state's wildfire outbreak, according to BuzzFeed. They faced controversy again in 2019 when Cole shared a now-deleted video where his adopted cousin, who's Black and nicknamed "Peanut," was stepped on by a white child, per BuzzFeed.

Well, the LaBrants are a clearly a family of high-earners, but hopefully they've learned some lessons from their blunders while improving their bottom line. 

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